Brightness refers to the amount of light that reflects off a sheet of paper. When selecting paper brightness, think about what is going to be printed on it. Images printed on a bright paper appear quite vibrant. However, images of so-so quality may look washed out when printed on a bright paper.
Also to know is, is there a difference between printer paper and copy paper?
Copy paper is slightly thinner and less expensive than printer paper. When printing documents with text, you can use the two interchangeably. … However, when printing pages with a lot of images, opt for the thicker printer paper.